Recent Work

A little bit of fun

This just on air for Kimberley, Mikado and Coconut Creams. And no, we didn’t use the jingle!

Art Director Gary Boylan; Agency Havas; Production Company Antidote.

A new take on the Three Bears for the Kelkin Natural Biscuit Company.

Art Director Gary Boylan; Agency Havas; Production Company Rocket.

Here is a commercial I completed recently with the lovely Fiona Kinsella and Ged Murray at Jumper Productions …

RTE Radio One Liveline, 2015 – TV Commercial: “Joe is always Listening”.

30 odd years is a long time to be writing copy – just as well I love it so much.

Over those years I have worked in a number of top Dublin advertising agencies  and freelanced for many more. I have written copy across, above, below and through the line. I’ve devised concepts for TV, radio, press, outdoor, direct and digital. I witnessed the growth of direct marketing from the inside and now find myself doing the same with digital. Mad when you think that the telex was the ultimate in communications technology when I first started out.

As one of Ireland’s most experienced writers, I have worked on award-winning campaigns for clients including Adshel, An Post, Avonmore,, Londis and safefood. My extensive portfolio of work includes advertising, direct mail, digital, social, websites, brand naming & development, brochures and guides.

I work closely with a small number of agencies and direct clients to develop communications that work hard and get results. I also lecture in Copywriting at ITT as well as developing and delivering customised seminars and workshops on creative and commercial writing within small business organisations.

Contact me:

Drop me a line at

Talk direct on 086 3298981

View my profile on Linkedin –

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